Where Insights, Innovation, and Action Transform Guest Experience

Hospitality Strategy Lab Podcast

Tune in to the Hospitality Strategy Lab podcast hosted by Jason Littrell, your go-to source for cutting-edge strategies and expert insights in hospitality management.

Each episode features thought leaders, industry pioneers, and innovators who are shaping the future of guest experiences.

From behavioral economics and AI to automation and data-driven marketing, we dive into what truly works to keep guests coming back for more.

  • How to use AI and automation to streamline operations.

  • Behavioral psychology hacks that turn first-time visitors into loyal guests.

  • Real stories from industry leaders who have transformed their venues using our methods.

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Hospitality Strategy Lab Workshops

Take your hospitality business to the next level with our hands-on, quarterly workshops. Designed for forward-thinking operators, these workshops provide actionable strategies that blend the art of guest service with the science of data and technology. Whether you’re looking to boost revenue, enhance guest loyalty, or future-proof your operations, our workshops offer the practical tools and knowledge you need to succeed.

  • How to use AI and automation to streamline operations.

  • Behavioral psychology hacks that turn first-time visitors into loyal guests.

  • Real stories from industry leaders who have transformed their venues using our methods.

2025 Workshop Schedule

January 6, 2025 -- 9am-4pm

Location: NYC

Limit: 27

Investment: $197 - $497

Guest Experience Blueprint


Master every touchpoint of the guest journey with proven techniques in psychology and AI-driven personalization.

Date: April 8, 2025 -- 9am-4pm

Location: NYC

Limit: 27

Investment: $197 - $497

Mastering Revenue Streams and Loyalty


Discover how to maximize profits and build a tribe of loyal guests through dynamic offers and emotional connections.

Date: July 27, 2025 -- 9am-4pm

Location: NYC

Limit: 27

Investment: $197 - $497

The Data-Driven Operator


Transform your decision-making process with advanced analytics and predictive insights.

Date: October 7, 2025 -- 9am-4pm

Location: NYC

Limit: 27

Investment: $197 - $497

The Future of Hospitality Operations


Stay ahead of the curve with a workshop focused on emerging tech, crisis management, and sustainability.

Why Your Hospitality Business Needs a Feedback Loop

Why Your Hospitality Business Needs a Feedback Loop

Guest feedback can be one of the most powerful tools at your disposal in the hospitality industry. It’s more than just compliments and complaints; it’s a goldmine of insights that can help you continu... ...more

Hospitality Strategy Lab

November 04, 20243 min read

The Ultimate Guide to Data-Driven Decision Making for Hospitality Operators

The Ultimate Guide to Data-Driven Decision Making for Hospitality Operators

Running a successful hospitality business is all about making informed decisions that improve guest experiences and boost your bottom line. But in an industry filled with variables, how do you know yo... ...more

Hospitality Strategy Lab

November 01, 20243 min read

Behavioral Psychology Hacks to Keep Guests Coming Back for More

Behavioral Psychology Hacks to Keep Guests Coming Back for More

Have you ever wondered why some bars, restaurants, and hotels always seem to have a loyal following of guests who return time and time again? It’s not just about great food, drinks, or ambiance. The s... ...more

Hospitality Strategy Lab

November 01, 20244 min read

How AI and Automation are Revolutionizing Guest Experience in Hospitality

How AI and Automation are Revolutionizing Guest Experience in Hospitality

This post explores the latest advancements in AI and automation and how they’re transforming guest experiences in bars, restaurants, and hotels. From personalized recommendations to streamlined operat... ...more

Hospitality Strategy Lab

October 31, 20243 min read

Join the HSL Insider Community

Connect with like-minded hospitality professionals in our exclusive HSL Insider Community. Share ideas, get feedback, and stay updated with the latest trends. As a member, you’ll have access to bonus content, early workshop registration, and exclusive Q&A sessions.

Small-Group - Large Mindset

Become part of the Hospitality Strategy Lab community, where hospitality professionals from around the world come together to share insights, ask questions, and exchange strategies.

Gain free access to a wealth of resources, engage in lively discussions about the latest industry trends, and get exclusive previews of our upcoming workshops and podcast episodes.

Whether you’re looking for fresh ideas or support from like-minded peers, our community is your go-to space for continuous learning and collaboration.

Join today and elevate your approach to hospitality.

What You'll Learn

  • The Psychology of Guest Retention: Discover how to use behavioral economics to turn first-time guests into loyal regulars.

  • Data-Driven Decision Making: Master the key metrics that drive profitability and guest satisfaction, and learn how to use them effectively.

  • Building a Loyal Community: Understand how to create a tribe of dedicated guests and engage them both in-person and online.

  • AI and Automation Made Simple: Learn practical ways to automate your operations while keeping the guest experience personal and engaging.

  • Creating Irresistible Offers: Explore strategies for crafting compelling, habit-forming guest offers that increase repeat visits.

  • Future-Proofing Your Business: Stay ahead of industry trends and leverage emerging technology to keep your operation thriving.

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