Strategy

Holidays. Chaos. Money.

Jason Littrell

Published on: 15/12/2025

The Holiday Rush is Here: Why Most Restaurants Survive It Instead of Profit From It

holiday restaurant planningrestaurant holiday rushrestaurant peak seasonholiday reservations

Community, Trust, and Advocacy: Winning Over Women Customers in Food and Beverage with Shampaigne Graves

Jason Littrell

Published on: 18/11/2025

Fresh insights on why women’s decision-making cycles may be longer—but ultimately more powerful—how authenticity and storytelling can build lasting loyalty, and why community connections matter more than ever, especially in bars and restaurants.

womens consumer behaviorshampaigne gravesemotional behaviorgender socializationintersecting demographicshospitalityvalue-driven purchasingpurchase panic

Menu. Sales. Loss.

Jason Littrell

Published on: 17/11/2025

Your menu design is costing you thousands monthly. Learn menu engineering strategies that guide customers to high-profit items and increase average check size.

menu engineeringrestaurant profitabilitymenu designfood cost optimizationmenu psychologyhigh profit menu itemsaverage check sizerestaurant menu strategy

Elevating Hospitality with Behavioral Science: Value-Aligned Teams and Lasting Guest Impressions

Jason Littrell

Published on: 11/11/2025

Welcome to the Hospitality Strategy Lab Podcast! In this episode, host Jason Littrell sits down with behavioral science expert and author of "Start at the End," Matt Wallert, to explore how the principles of behavioral science can transform guest experiences in the hospitality industry.

hospitality Strategybehavioral scienceapplied behavioral sciencepeak end rulehospitality industryguest experienceinhibiting pressures

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