Marketing. Money. Mystery.
Stop wasting money on marketing that doesn't work. Learn how to track which channels actually bring customers to your bar or restaurant profitably.

Stop wasting money on marketing that doesn't work. Learn how to track which channels actually bring customers to your bar or restaurant profitably.

Critical topics like menu dynamics, the psychology of today’s “new consumer,” why pared-down offerings are winning over diners, and how word of mouth and online platforms shape where people choose to eat. Barbara also discusses the importance of embracing authenticity, finding your restaurant’s “tribe,” and building lasting community relationships as the industry adapts to economic pressures and digital disruption.

AWS outage Oct 20, 2025 cost restaurants $4,500-6,000 per location. Toast POS, DoorDash, GrubHub down 6+ hours. How to protect your operation from the next one.

Stop losing $3K-5K monthly to reservation no-shows. Learn how automated confirmation systems reduce no-shows from 20% to under 5% with simple texts.
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